<p>On The Crypto Mile this week, our host Brian McGleenon is joined by Louise Laing, founder of PhygitalTwin, an ecologically-minded fashion marketplace that turns digital designs into reality, using web3 innovations such as NFTs and virtual environments, such as the metaverse.<br><br>Laing discusses how the innovations of blockchain technology could transform the fashion industry and make it emit a fraction of the carbon emissions it is currently responsible for.<br><br>She claims the existing fashion system is broken, pointing to studies that show the industry is responsible for between 2% and 8% of global CO2 emissions, greater than all international flights and global shipping combined.<br><br>The founder states that web3 innovations can cut waste from overproduction by using blockchain-based solutions to streamline workflows and allowing customers the ability to try on clothing in virtual environments before committing to making a purchase.</p>
